If you thought the moving images that featured in the newspapers and magazine of the wizarding world of Harry Potter were too fantastical to have a place in the muggle world, you are going to need to have a rethink. A new printer from Lifeprint is bringing a fantastical 15-seconds of moving image to your […]


We’ve all seen the “please think twice before printing” messages on the bottom of emails. Just one aspect of the phenomenon of greenwashing, where companies try to bolster their environmental credentials based on misleading claims. Campaign group Two Sides is leading the fightback against these misleading claims, making the case that paper is one of […]

What if someone asks you to pee in a print magazine? Well, it must be Ikea then! The Swedish retail giant is expecting a bump in sales thanks to its novel new promotion. It is inviting would-be mums-to-be to pee on its printed ad. The ad is effectively a pregnancy test and, if the test […]


We’ve all been hearing a lot about fake news recently. The rising distrust in the media and, especially, online the news served to us on online networking sites, is a concern to anyone who sees a free press as the essential fourth pillar of democracy. But could the fake news phenomenon actually be good news […]


Color expert Pantone has unveiled its color of the year for 2018: Ultra Violet. Inspired by the mysteries of the cosmos and mindfulness practices, the color specialists have made their annual statement about the color of the year. This year, the company has said that Ultra Violet is the directional shade of 2018. Pantone describes […]


Paper Trophy is a Berlin-based design company that creates beautiful works of art made from paper that you can hang on your wall. Its motto? Don’t shoot them, stick them. The 19th-century trend of mounting stuffed animal trophies has seen many reinterpretations over the last decade or so. You can hardly open an interior design […]


A study conducted by TWO SIDES concluded that consumers trust, appreciate and understand information better when it is read on paper. We consider the implications regarding consumer preferences and digital fatigue. Campaign Group Two Sides, a global initiative by the graphic communications industry, has conducted a study into consumers’ perception of digital and printed media. […]


Award-wining type designer Erik Spiekermann has created a brand-new printing technique he has dubbed “post-digital printing”. German designer Erik Spiekermann has an impressive design pedigree. Spiekermann is the founder of Germany’s largest design firm, MetaDesign. With offices in Berlin, London and San Francisco, it has delivered corporate design programmes for Audi, Volkswagen and Heidelberg Printing, […]

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It seems that the big trend will be omnichannel campaigns that straddle the digital and analogue divide. Toronto-based omnichannel agency St. Joseph Communications has picked out some of the best cross-channel campaigns that have succeeded in creating truly novel experiences. It commends those campaigns that have brought together “the tactile, sensory nature of print with […]