Uncoated paper: a special paper for special persons
Mohamed Al-Fayed once stated that The Harrods “It is a special place that gives people pleasure.”
And truly, this is what Harrods is all about: to give the most exclusive and pleasurable shopping experience to its customers.
When you visit this grand department store in London, the first thing you notice is that nothing is left to chance. Every little detail is carefully thought and everything is flawless. So, it is not difficult to understand why The Harrods chose the paper that every ink loves to print its Harrods Man publication: the 120g uncoated wood free paper.
The smooth touch, the robust, refine and natural look and feel that only an uncoated paper can offer, board The Harrods customers on a first and unique experience through a store where you can find the more exquisite goods, delivered to you with an outstanding service and care.
The catalogue’s experience leads the customers through great photos combined with a very clean and sophisticated layout. All this wrapped by a paper that knows how to enhance sharper blacks with colour contrast producing that one of a kind extra quality feeling that The Harrods pursuits in all the aspects of its business.
In a competitive world as ours today, when everyone is looking for that extra something that differentiates of its competitors, details were never so important.
Also is curious to see how, in a digital world, big brands quest their place on its customer’s hearts through a print publication.
And when a brand presents a print publication with such care and thought about details and puts so much energy and effort to deliver a small show window that reflects what Harrods is, you have got to feel the greatest customer in the world.