A paper WhatsApp
Paper is used for a lot of things in our day-to-day life, but it’s been increasingly going out of fashion in the last decade or so when it comes to communication. With smartphones, Wi-Fi and instant messaging available at the touch of a button, hardly anyone takes the time to reach out to a friend by sending them a letter anymore.
One hopeful student attempted an innovative way to win the heart of a young woman at the University of Southampton by combining the instant message with the tried and true paper method. While studying in the library, he noticed English student Naomi Lucking and decided he wanted to ask her out. Instead of just going over to talk to her, though, he created a mock-up of a WhatsApp message on a piece of paper.
The front page resembled a lock screen on a phone, with the time and date at the top, even with impressive details such as signal, Wi-Fi and battery icons above it, a notification alerting Naomi Lucking to a WhatsApp message she had received, and “Unfold to open” at the bottom of the page. Inside, a message was written politely asking her if she’d like to have a coffee with the sender, along with two potential options with which she could answer:
“Sure! Why not? Life is short :)”
“No thanks! I have a 7ft tall boyfriend :)”
The flirtation certainly caught Lucking’s attention, who tweeted the encounter, stating it was the most awkward experience of her life, but giving him 10/10 for creativity, nonetheless. Unfortunately, Lucking had to decline as she actually did have a boyfriend. Her response to the potential suitor was, “Actually, he’s 6ft 3”.
This guy’s attempts may not have paid off for him this time, but maybe a bit of traditional communication is exactly what we need in life and in romance, even if it does have a modern spin on it. Plus, Naomi’s tweet has, to date, received 54,000 retweets and 56,000 likes on Twitter, despite her only having around 2,000 followers. This shows that being creative and doing something a little bit different is a good way to attract attention and encourage engagement online.
Perhaps businesses can take a leaf out of this student’s book.