What is Digital Printing?
Printing techniques have advanced greatly over the years, and today, more and more printers are utilising methods of digital printing. Read on to find out more about digital printing and the benefits it offers.
Digital printing involves printing from a digitised image. The digitised image is sent to the printer from a computer and it determines and controls how the ink is deposited onto the paper, or any other media being printed on.
What are the advantages of digital printing?
Digital printing has a number of benefits over traditional printing methods:
• It’s quicker – Digital printing is a much quicker and more efficient process than traditional printing. It takes less time to set up and also completes jobs quicker than offset printing with fewer manual steps required during the process. This gives print jobs a shorter turnaround time, allowing businesses to work more efficiently, particularly when completing large jobs.
• It’s cheaper – The cost of each print is actually slightly higher for digital printing, but as the setup costs and time are much less, digital printing allows for printers to perform low quantity jobs for a lower cost. This means printers don’t have to meet certain quotas to perform a job.
• It’s less variable – With digital printing, it is guaranteed that every single print in a job will be identical. It cuts down on the chance of slight variations in colour and other factors that exist with offset printing due to having to balance ink and water levels during printing.
• It’s improving – It has always been said that offset printing provides a higher quality than digital printing. However, as digital printing technologies and methods continue to advance, this gap is becoming much narrower and digital printing is close to rivalling the quality of offset printing, for a lower price.
So, for more efficient printing, in terms of both time and money, digital printing is revolutionising the world of print.