printing-report

Trending now: Huhtamäki’s Coffee Cups with Digital Content

Some of you will already know about Huhtamäki Foodservice Europe-Asia-Oceania. They are a worldwide food packaging company based in Finland and the United States, who specialize in disposable cups, plates and other quick-service tableware.

What you may not have heard about is their new Adtone cup concept. These cups, already in production, feature a thermochromic label which reveals a QR code only when filled with a hot beverage, such as tea or coffee.

The idea is that when you are drinking from a disposable coffee cup, it captures a substantial portion of your attention, at least for a short time.

The slowly-revealing QR code is tempting, (and only available to paying customers) and when linked to entertaining and relevant digital content, can greatly enhance the drinker’s user experience while communicating your sales message.

The fact that the QR code fades again when the cup is emptied or grows cold creates a bit of urgency as well, which always helps with uptake.

 

What You Need To Know About PrintWeekLive

The inaugural PrintWeekLive was held at Wasps Arena in Coventry on the 7th and 8th of March, and counted more than 2000 of the UKs most influential printers, buyers and vendors in attendance. PrintWeekLive billed itself as ‘a show for the industry, by the industry’, and their first event surely delivered.

Speakers included Giles Bristow of Antalis, Sarah Crumpler of Duplo UK, Tony Wallis of Toyota Material Handling UK, Helen Dale of Grant Thornton UK, Charles Jarrod of the British Printing Industries Federation, Mary Ann Rowan of Solimar Systems, Marco Poli of PremCom, and too many others to name.

Noteworthy attractions included Antalis’ 5 ‘ask the expert’ zones where specialist advice was given to all, several workshop theatres running on-stop on the conference floor itself, and Xerox demonstrating their Direct to Object printer, a first in the UK.

It sounds like next year’s PrintWeekLive will be filling up fast.

 

Canon’s new imagePress C650, spotted at PrintWeekLive 2017

Canon is a huge name in printing and office technology, and it will come as no surprise that they have introduced a new model to their popular imagePress line of digital printers.

The C650 is designed with entry-level users in mind, and is perfect for those businesses which are just large enough to have an in-house print department or any office which needs to produce professional quality brochures, catalogues and other promotional material quickly and without undue expense.

Despite being billed as an ‘entry level’ unit, the C650 offers high-end finishing options such as 2-knife booklet trimming and finishing, paper folding, document insertion, stapling and an integral multi-hole punch.
This is the second entry-level digital printer Canon has unveiled recently, following the C8000VP introduced at Drupa 2016. One of the chief benefits of this unit in particular, Canon tells us, is that it connects easily to existing office systems, and shouldn’t require any substantial upgrades to get up and running.

Read more at PrintWeek

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