Paper cards makes love pop
Although social media is changing the number of birthdays and special occasions we acknowledge, it hasn’t diminished our desire to send greetings cards.
The USA buys 6.5 billion greeting cards each year – sustaining a $7 billion+ industry. Now, two entrepreneurs have launched a range of beautiful paper cards featuring pop-up paper sculptures – with the goal of winning a slice of this $7bn pie.
Lovepop cards are beautiful. Intricate paper sculptures of trees laden with pink blossom, pirate ships, detailed architectural studies of famous landmarks, and cutesy paper bears carrying hearts pop out of the quality paper cards – to deliver greeting cards with a real “wow” factor.
Shark Tank Winners
Little wonder then that Lovepop’s founders Wombi Rose and John Wise found the $300,000 investment they were looking for (in return for a 15% stake in their business) when they pitched their idea on the TV investment show Shark Tank.
Wombi and John were looking for a Shark that could help them grow their business and open doors to new retail outlets. Shark investor Kevin O’Leary not only gave the pair the investment they needed, he believed the Lovepop cards would be perfect on his wedding planning platform “Something Wonderful”.
Huge Sales Boost
When Wombi and John pitched their idea on Shark Tank, they had achieved $300,000 in sales over their first year and a half in business.
After they featured on the show, Lovepop sales leapt to an amazing $1m in the first two months.
The entrepreneurs are now aiming for a turnover of $5m to $8m this year.
A High-Tech Approach to an Ancient Craft
Lovepop’s founders met while they were studying to become naval architects at Webb Institute. Part of their studies took them to Vietnam, where they were working with local companies.
While there, Wombi and John were introduced to the ancient papercraft art of Kirigami. These beautiful sliced paper cards are a traditional Vietnamese greeting card.
The two budding entrepreneurs saw the opportunity in taking these beautiful papercraft cards back home and launched Lovepop out of the Harvard Innovation Lab in 2014. Lovepop has updated the ancient craft of paper slicing – although based on Kirigami, Lovepop uses 3D modelling software and high-tech laser cutting machines, before the cards are carefully assembled by hand.
Today, Lovepop cards are available to purchase online, and in various retail locations including train stations, office lobbies, and through their mobile sales teams.