Monthly Archives January 2018

print-in-a-digital-world

A study conducted by TWO SIDES concluded that consumers trust, appreciate and understand information better when it is read on paper. We consider the implications regarding consumer preferences and digital fatigue. Campaign Group Two Sides, a global initiative by the graphic communications industry, has conducted a study into consumers’ perception of digital and printed media. […]

erik-spiekermann-post-digital-printing

Award-wining type designer Erik Spiekermann has created a brand-new printing technique he has dubbed “post-digital printing”. German designer Erik Spiekermann has an impressive design pedigree. Spiekermann is the founder of Germany’s largest design firm, MetaDesign. With offices in Berlin, London and San Francisco, it has delivered corporate design programmes for Audi, Volkswagen and Heidelberg Printing, […]

  • dancing-letters
  • AirBNB
  • sports-illustrated
  • ikea-recipe
  • colombian-ministry-of-the-environment
  • tostitos-party-safe-bag

It seems that the big trend will be omnichannel campaigns that straddle the digital and analogue divide. Toronto-based omnichannel agency St. Joseph Communications has picked out some of the best cross-channel campaigns that have succeeded in creating truly novel experiences. It commends those campaigns that have brought together “the tactile, sensory nature of print with […]

paper-sculpture

We all know that that’s so much it can be done with paper, besides writing and drawing.  So, at the beginning of this new year, we made a selection of the most exciting paper art we have seen! Prepare yourself to be surprised, delighted and inspired by the most incredible art paper in the world. The World’s Biggest […]

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