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What better way to treat yourself this Veganuary than a beautiful and eco-friendly designer bag? These beautiful Italian creations look and feel like leather but are actually made from paper.

Uashmama makes beautiful bags that have the same properties as leather – soft, sturdy and easy to dye – but are actually made from a cellulose fibre.

The Uasmama story began when Marco Marconi, a leather craftsman living and working in Tuscany, came across the cellulose fibre and saw the potential to craft the material into bags.

Initially, Marconi sold his bag to local restaurant and grocery store owners.

However, their customers soon began to appreciate the benefits of these reusable and eco-friendly bags. The material was stretchable, foldable and robust. Even better, it was washable.
In response to customer demand, Marconi and his family began to explore the different shapes, sizes and colours of bags that the material could be used to make. Before too long, they developed and launched a range of fashion and lifestyle bags under the Uashmama brand.

The range includes sophisticated evening clutches in metallic finishes, natural leather-look totes, satchels and backpacks, and stylish home products – all in the same versatile and eco-friendly cellulose fibre.

The company’s environmental credentials are compelling: the cellulose fibres are sourced from sustainably managed forests in northern Europe; vegan fats are used to enhance the materials; and the dyes used are all plant and vegetable based.

And, of course, each bag proudly wears a “100 percent made in Italy” stamp to underline the craftsmanship and heritage of the region in which they are made.

Who knew paper could be so stylish?

In fact, this lifestyle brand and its beautiful vegan bags are perfect for today’s consumers who know that luxury doesn’t have to mean unsustainable.

Find out more: https://uashmama.com/gb/en

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