more information less risk campaign

 

Paper art can inspire some amazing creations – including in advertising. The Printing Report takes a look at one paper-based campaign with real impact.

Alzas y Bajas Magazine is a capital markets publication based in Argentina. It commissioned the J Walter Thompson Buenos Aires agency to create a series of print advertisements for it that would highlight the message “more information, less risk”.

The creatives at J Walter Thompson took an innovative approach to produce some stunning images and adopted a gently humorous tone to convey the Alzas y Bajas message.

It constructed a series of tableaus using origami techniques which were then photographed and run as print media ads.

The result is a visually stunning print media campaign.

 

Anilius Scytale

Caption: If he knew that the Anilius Scytale is not a poisonous snake, he would know where to run. More information, less risk.

 

thief on the left

Caption: If he knew that the thief on the left is coming from a costume party, he would know where to run. More information, less risk.

 

dolphin fin is sharper

Caption: If he knew that the dolphin’s fin is sharper than the shark’s, he would know where to run. More information, less risk.

 

Indian in the right

Caption: If he knew the Indian in the right never shot an arrow, he would know where to run. More information, less risk.

 

The campaign was the work of Executive Creative Directors Analía Ríos and Sebastián Castañeda, Creative Director and Art Director Joaquín Ares, Ariel Abadi,
and Illustrator Hugo Horita.

It is a wonderfully creative way to showcase the versatility of paper!

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