Creative Windows

It is well known that young kids are not that interested in reading as it used to be and it is also not a secret that disadvantaged kids, brought up in poor income environments and in many cases without one or both of the parents at home, are considerably less prone to be encouraged to […]

Brazil reading habits are still far from those of more developed countries but L&PM Pocket ( Brazil’s largest pocket book publishers) and Agência África, its advertising agency, came up with an innovative campaign to increase book readership among the users of public transportation in general and the underground in particular. In association with the São […]

Normally, books come from trees but one book publisher in Argentina, Pequeño Editor, managed to reverse the process. Together with the local advertising group. FCB Buenos Aires, it created Tree Book Tree, a program that involves making handsome, hand-stitched books from acid-free paper, jacaranda seeds and ecologically friendly ink. Once planted in the ground, they, […]

Every now and then we come across some amazing videos of marriage proposals and since recently there are even companies specializing in creating the “right” environments for such occasions but one young South Korean had a crunch idea for his proposal, and it had a lot to do with paper. It involved sticking thousands of […]

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