Trends and Innovation

magazines-716801_1280 (1)

In this age of digital communications and declining readerships, there is one element of print media that is thriving: business to business communications. The Printing Report investigates why. Businesses have long used print marketing – both for direct marketing and in business publishing. What is more surprising, perhaps, is that business appetite for print media […]

print_marketing

Print marketing is enjoying something of a renaissance at the moment. The Printing Report takes a look at what trends will be driving print marketing innovations in 2019. 1# The revival of the print newsletter Marketing communications need to cut through the noise of digital channels and one way to do this is through print […]

paper_opportunities

The paper industry is changing. In 2015, worldwide demand for graphic paper declined for the first time ever. However, exciting new opportunities in specialist papers, sustainable packaging and digitalisation offer new avenues for growth for the paper industry. A McKinsey report which looked at the transformational change in the pulp and paper industry identified some […]

  • ikea-pee-hed-2018
  • fe53744bb762
  • powercoat-alive-explainer2-1
  • Paper-Straws-London

We review the year’s best and most innovative products and projects in print to celebrate the best innovations in print of 2018. 1# Embedding medical technologies into print advertising Ikea has run some memorably creative print advertising campaigns – notably its paper recipes. This year’s campaign to promote its nursery furniture raised the bar again […]

  • nutcracker
  • fir_tree
  • the_night
  • carol
  • babuska
  • grinch
  • the now man
  • polar_express
  • first_christmas

Settling down with a book at Christmas is a special treat, so we’re taking a look at ten classic Christmas books that bring seasonal cheer. Could one of these books be in your Christmas stocking this year? 1. Jan Pieńkowski’s The First Christmas Nowhere is the original Christmas story more beautifully expressed than in British-Polish […]

paper_bags

With the world’s attention suddenly focused on the need to reduce our use of single-use plastics, how can businesses switch to greener alternatives? When David Attenborough’s Blue Planet II first aired on the BBC, it raised huge public attention of an issue that has been concerning environmentalists for decades: the number of plastics finding their […]

paper revolution

Let’s celebrate the truly revolutionary spirit of paper by considering some of the huge transformations paper has bought to our societies throughout history. If a thought is worth keeping, one should put it to paper. We know this in our everyday lives from the special feeling we experience when we receive a thoughtful handwritten note […]

taking_notes

Taking notes can be an art, and Printing Report is here to help you out. Research has shown that many people believe the physical act of writing something down actively helps them remember things. What’s more, good notetaking will also help enormously at exam time. There are several different well-recognised approaches to notetaking. The key […]

taking notes

The evidence is clear – paper notes have an important role to play for learners of all ages. Printing Report considers why students should arm themselves with a paper notebook and a pen to start the school year successfully. 1. Most people prefer to read on paper A survey in Business Optimizer found that 73 […]

back_to_school

September is back to school month and time to buckle down and get serious at work after the empty office feeling of the summer vacation period. For school-age children, the transition from summer vacation to September’s back to school event is even more dramatic. The Printing Report team reviews tips for easing the transition back […]

Close