Trends and Innovation

If you thought the moving images that featured in the newspapers and magazine of the wizarding world of Harry Potter were too fantastical to have a place in the muggle world, you are going to need to have a rethink. A new printer from Lifeprint is bringing a fantastical 15-seconds of moving image to your […]


We’ve all seen the “please think twice before printing” messages on the bottom of emails. Just one aspect of the phenomenon of greenwashing, where companies try to bolster their environmental credentials based on misleading claims. Campaign group Two Sides is leading the fightback against these misleading claims, making the case that paper is one of […]

What if someone asks you to pee in a print magazine? Well, it must be Ikea then! The Swedish retail giant is expecting a bump in sales thanks to its novel new promotion. It is inviting would-be mums-to-be to pee on its printed ad. The ad is effectively a pregnancy test and, if the test […]


Color expert Pantone has unveiled its color of the year for 2018: Ultra Violet. Inspired by the mysteries of the cosmos and mindfulness practices, the color specialists have made their annual statement about the color of the year. This year, the company has said that Ultra Violet is the directional shade of 2018. Pantone describes […]


A study conducted by TWO SIDES concluded that consumers trust, appreciate and understand information better when it is read on paper. We consider the implications regarding consumer preferences and digital fatigue. Campaign Group Two Sides, a global initiative by the graphic communications industry, has conducted a study into consumers’ perception of digital and printed media. […]

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It seems that the big trend will be omnichannel campaigns that straddle the digital and analogue divide. Toronto-based omnichannel agency St. Joseph Communications has picked out some of the best cross-channel campaigns that have succeeded in creating truly novel experiences. It commends those campaigns that have brought together “the tactile, sensory nature of print with […]

Two Sides, the global initiative to promote the sustainability of print and paper, has reported a 61% success rate in its anti-greenwashing campaign. Two Sides is working to encourage organizations to drop misleading environmental claims about going paperless being necessarily “greener”. It is working with businesses and organizations around the world to remove such misleading […]


There aren’t too many machines that have so fundamentally changed the path of human progress as the humble printing press. Before Johann Gutenberg developed the Gutenberg Press in the 1430s, most of our history and literature was oral; passed down from generation to generation by word of mouth. Writing was the preserve of a privileged […]


Reading on a computer screen or other digital screen affects comprehension. Research studies are beginning to shed light on why… and highlight the unique rewards of reading on paper. Studies reveal how sensitive we are to context when we learn. In a 2014 paper “The pen is mightier than the keyboard” published in the journal […]