Trends and Innovation

books-for-children

Economists show that boys who grow up around books earn significantly more money as adults. Economists at the University of Padua in Italy have announced the findings of a pan-European study incorporating data and feedback from 5,820 subjects which looked at how a range of factors affected lifetime earnings for men. Their results show that lifetime earning […]

digital-vs-print

Here at the Printing Report, we’re always fascinated about how reading preferences change across media.  Now, a new report is providing greater insights into how students prefer to consume information. The study, coordinated by Diane Mizrachi from UCLA, USA, involving  researchers from numerous countries all over the world, including researchers at Polytechnic Institute of Porto and Porto Accounting […]

electricity_paper_pen

A team of researchers from the Helmholtz-Zentrum Berlin has demonstrated that generating electricity does not have to be an expensive task. All that is required is a pencil, a sheet of paper and a conductive ink! Residual heat is one of the largest unused energy sources in the world. Now, researchers at Helmholtz-Zentrum Berlin have […]

If you thought the moving images that featured in the newspapers and magazine of the wizarding world of Harry Potter were too fantastical to have a place in the muggle world, you are going to need to have a rethink. A new printer from Lifeprint is bringing a fantastical 15-seconds of moving image to your […]

paper_sustainable

We’ve all seen the “please think twice before printing” messages on the bottom of emails. Just one aspect of the phenomenon of greenwashing, where companies try to bolster their environmental credentials based on misleading claims. Campaign group Two Sides is leading the fightback against these misleading claims, making the case that paper is one of […]

What if someone asks you to pee in a print magazine? Well, it must be Ikea then! The Swedish retail giant is expecting a bump in sales thanks to its novel new promotion. It is inviting would-be mums-to-be to pee on its printed ad. The ad is effectively a pregnancy test and, if the test […]

colors_palette

Color expert Pantone has unveiled its color of the year for 2018: Ultra Violet. Inspired by the mysteries of the cosmos and mindfulness practices, the color specialists have made their annual statement about the color of the year. This year, the company has said that Ultra Violet is the directional shade of 2018. Pantone describes […]

print-in-a-digital-world

A study conducted by TWO SIDES concluded that consumers trust, appreciate and understand information better when it is read on paper. We consider the implications regarding consumer preferences and digital fatigue. Campaign Group Two Sides, a global initiative by the graphic communications industry, has conducted a study into consumers’ perception of digital and printed media. […]

  • dancing-letters
  • AirBNB
  • sports-illustrated
  • ikea-recipe
  • colombian-ministry-of-the-environment
  • tostitos-party-safe-bag

It seems that the big trend will be omnichannel campaigns that straddle the digital and analogue divide. Toronto-based omnichannel agency St. Joseph Communications has picked out some of the best cross-channel campaigns that have succeeded in creating truly novel experiences. It commends those campaigns that have brought together “the tactile, sensory nature of print with […]

Close