print-based marketing

So you think you know about how marketing channels perform? A new infographic published by Print Power sheds new light on the effectiveness of print-based marketing and highlights some surprising statistics. The Print Power infographic looks at three different elements of print-based marketing: • Engagement levels • Effectiveness • Campaign ROI Even experienced marketers might […]

elon-musk

Elon Musk’s success story shows how books can positively influence our lives. “I was raised by books.  Books, and then my parents,” the SpaceX and Tesla tycoon told Rolling Stone magazine in November 2017. He rarely saw his parents, Maye, a dietitian and model, and Errol, an engineer in Pretoria, while growing up for the […]

books-for-children

Economists show that boys who grow up around books earn significantly more money as adults. Economists at the University of Padua in Italy have announced the findings of a pan-European study incorporating data and feedback from 5,820 subjects which looked at how a range of factors affected lifetime earnings for men. Their results show that lifetime earning […]

books-for-africa

Research shows that access to books makes a huge difference to a child’s life chances.  Books for Africa is a charity that is working to give that important access to children across Africa. Books for Africa was established in 1988 by Minnesotan Tom Warth following his travels to Africa.  After returning home, he shipped several […]

digital-vs-print

Here at the Printing Report, we’re always fascinated about how reading preferences change across media.  Now, a new report is providing greater insights into how students prefer to consume information. The study, coordinated by Diane Mizrachi from UCLA, USA, involving  researchers from numerous countries all over the world, including researchers at Polytechnic Institute of Porto and Porto Accounting […]

print-books

Here’s what’s going on book sales world: Printed book sales continue to increase. Meanwhile, e-book sales are falling. The Printing Report takes a look at what this means. 2017 data released by NDP BookScan show a 1.9% increase in print book sales last year. The NDP data captures around 80% – 85% of global print […]

paper_bags

With the world’s eyes focus on the devastating impact that plastic has on our oceans, paper is once more reasserting itself as a valid packaging medium. The recent UK BBC TV series Blue Planet revealed shocking images of the damage plastic is doing to the world’s oceans. Together with China’s decision to no longer accept […]

electricity_paper_pen

A team of researchers from the Helmholtz-Zentrum Berlin has demonstrated that generating electricity does not have to be an expensive task. All that is required is a pencil, a sheet of paper and a conductive ink! Residual heat is one of the largest unused energy sources in the world. Now, researchers at Helmholtz-Zentrum Berlin have […]

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In New York City this March, a medium-centric exhibition promoted local and international artists who make art on paper. Art on Paper returned to New York’s Lower East Side, at Manhattan’s Pier 36 from March 8 – 11 2018, with 85 national and international galleries presenting photography, drawing, sculpture and large-scale installations – all wonderful […]

google_paper_signals

Paper + digital is a dominant tech trend. It started with Google cardboard back in 2014 and now Google is advancing the idea again. This time with build-it-yourself paper objects that you control with your voice. The simple idea of Paper Signals is to demonstrate how everyday objects can be controlled with your voice – […]

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