New research about why printed marketing materials cut through better against the noise of social media and other marketing platforms concentrates on the neuroscience behind an individual’s response. The study used neuroscience research to measure subconscious brain responses using steady state topography. It compared the participants’ responses to three different types of advertising: branded mail, […]

Professor David Frohlich, from the Digital World Research Centre in the UK, is bringing paper to life with a “next generation” paper that connects with the digital devices around it. It sounds like something from Harry Potter. Touching a page of printed paper brings images, sounds and video springing to life on your mobile phone […]

The need to find more sustainable packaging and printed materials is a real challenge for the industry. Two German innovations in this field are offering new alternatives for printed packaging. The Fraunhofer Institute for Silicate Research has been developing high-barrier coatings for many years. However, until now, they have not been bio-based or biodegradable. It […]

There was a decidedly eco flavour to some of the packaging and printing innovations on display at this year’s Packaging Innovations, Empack and Label&Print exhibition at the UK’s National Exhibition Centre (NEC) last month. February 2019 saw more than 300 suppliers converge on Birmingham’s NEC to showcase the latest innovations in printing and packaging. The […]

An all-natural product, with a history stretching back millennia, and incredible versatility – what’s not to love about paper?  The Printing Report celebrates our love for paper this Valentine’s Day with some amazing paper facts.   Paper is one of the most widely recycled products in the world.  In Europe, the paper recycling rate is […]

Every Valentine’s Day, around 144 million greetings cards are sent to loved ones – just a small proportion of the seven billion greetings cards that are purchased in the USA each year. The greetings cards industry continues to thrive in our digital age.  While it might be thought that digitalisation and the development of e-cards […]

Brighten up Valentine’s Day with The Printing Report’s selection of some of the most fun, creative and romantic paper craft projects for Valentine’s Day. It might be traditional to exchange paper cards on Valentine’s Day but, this year, why not make your own or try one of these other fun paper craft projects instead?   […]

Uncoated paper has special qualities that make it ideal for special printing jobs.  The Printing Report considers what makes it so interesting. Uncoated paper has a special texture and a natural look that makes it a favourite when producing high-end printed materials. Its slightly rougher and more textured feel adds character to the page and […]

In November, the Guinness World Record for most postcards tied into a single image was broken – in a compelling attempt to raise awareness about global warming. Perhaps the last place you might expect to find a giant postcard is posted to the side of a Swiss glacier. Yet, in November 2018 that’s exactly what […]

Far from heralding the end of print photobooks, digital photography and digital printing are enabling a thriving new independent photobook publishing and collecting scene. Willibald Sauerländer was one of the greatest living German speaking and writingart historians. Having witnessed the rise and decline of art book publishing afterthe Second World War, the print runs of […]