Monthly Archives December 2015

Hong Kong convenience stores and the addiction to paper point cards. If convenience stores are part of today’s life in many parts of the world, they are almost indispensable in Hong Kong. Due to the lack of space, most locals store very little food or other household consumables at home relying instead in these stores for most […]

On planets, stars, galaxies and paper too! By looking at their front cover, the guides and atlases on astronomy you find in a good bookshop are much alike. The title, size and content of each one might vary but the cover will, quite likely be an image of the outer space with a planet or other space […]

The original ideas of book reading in Cluj-Napoca Every now and then there are new initiatives to promote book reading but in the Romanian town of Cluj-Napoca such actions have become almost a way of life. Even though there are still some weeks to go until the end of the year, the town, Europe’s Youth […]

Spots promoting a successful company by showing its past achievements are not a novelty but RPA, the Santa Monica, California based ad agency of American Honda. It has conceived a two minutes spot which does this in a new brilliant way and which uses paper as its main tool. Launched a few weeks ago during CBS’s NFL games, it […]