Monthly Archives March 2019

New research about why printed marketing materials cut through better against the noise of social media and other marketing platforms concentrates on the neuroscience behind an individual’s response. The study used neuroscience research to measure subconscious brain responses using steady state topography. It compared the participants’ responses to three different types of advertising: branded mail, […]

Professor David Frohlich, from the Digital World Research Centre in the UK, is bringing paper to life with a “next generation” paper that connects with the digital devices around it. It sounds like something from Harry Potter. Touching a page of printed paper brings images, sounds and video springing to life on your mobile phone […]

The need to find more sustainable packaging and printed materials is a real challenge for the industry. Two German innovations in this field are offering new alternatives for printed packaging. The Fraunhofer Institute for Silicate Research has been developing high-barrier coatings for many years. However, until now, they have not been bio-based or biodegradable. It […]

There was a decidedly eco flavour to some of the packaging and printing innovations on display at this year’s Packaging Innovations, Empack and Label&Print exhibition at the UK’s National Exhibition Centre (NEC) last month. February 2019 saw more than 300 suppliers converge on Birmingham’s NEC to showcase the latest innovations in printing and packaging. The […]