In this age of digital communications and declining readerships, there is one element of print media that is thriving: business to business communications. The Printing Report investigates why. Businesses have long used print marketing – both for direct marketing and in business publishing. What is more surprising, perhaps, is that business appetite for print media […]

  Paper art can inspire some amazing creations – including in advertising. The Printing Report takes a look at one paper-based campaign with real impact. Alzas y Bajas Magazine is a capital markets publication based in Argentina. It commissioned the J Walter Thompson Buenos Aires agency to create a series of print advertisements for it […]

What better way to treat yourself this Veganuary than a beautiful and eco-friendly designer bag? These beautiful Italian creations look and feel like leather but are actually made from paper. Uashmama makes beautiful bags that have the same properties as leather – soft, sturdy and easy to dye – but are actually made from a […]

The Printing Report gives you our rundown of the important events in the print industry calendar – so you can add them to your 2019 diary. Paperworld The largest office and stationery trade fair in the world. 26 – 29 January 2019, Frankfurt am Main, Germany. International Trade Fair for Processing, Packaging, and Printing 29 […]

Print marketing is enjoying something of a renaissance at the moment. The Printing Report takes a look at what trends will be driving print marketing innovations in 2019. 1# The revival of the print newsletter Marketing communications need to cut through the noise of digital channels and one way to do this is through print […]

The paper industry is changing. In 2015, worldwide demand for graphic paper declined for the first time ever. However, exciting new opportunities in specialist papers, sustainable packaging and digitalisation offer new avenues for growth for the paper industry. A McKinsey report which looked at the transformational change in the pulp and paper industry identified some […]

We review the year’s best and most innovative products and projects in print to celebrate the best innovations in print of 2018. 1# Embedding medical technologies into print advertising Ikea has run some memorably creative print advertising campaigns – notably its paper recipes. This year’s campaign to promote its nursery furniture raised the bar again […]

Settling down with a book at Christmas is a special treat, so we’re taking a look at ten classic Christmas books that bring seasonal cheer. Could one of these books be in your Christmas stocking this year? 1. Jan Pieńkowski’s The First Christmas Nowhere is the original Christmas story more beautifully expressed than in British-Polish […]

Paper is such an important element in our lives, that it seems it has been around forever. Well… and that’s about right! The history of paper tells us the story of humanity. So, we’ve highlighted some important moments of this fundamental and lont-term relationship between men, paper and print! 35,000BC: The earliest examples of human […]

With the world’s attention suddenly focused on the need to reduce our use of single-use plastics, how can businesses switch to greener alternatives? When David Attenborough’s Blue Planet II first aired on the BBC, it raised huge public attention of an issue that has been concerning environmentalists for decades: the number of plastics finding their […]